Pangaia, an innovative lifestyle brand, announced the debut of ‘Pangaia ReWear’ on Tuesday, a peer-to-peer resale program that allows sellers to post their preloved Pangaia items.
Pangaia announced a partnership with branded resale technology platform Archive to make its resale debut, leveraging ‘Digital IDs’ powered by technology firm EON to identify preowned Pangaia items.
The ReWear marketplace will initially debut in the United Kingdom, with intentions to expand to other regions around the world.
“Pangaia ReWear is more than a resale marketplace. It is the first step toward our ultimate aim, which is to create a future in which we can shut the loop by creating a genuinely circular ecosystem for our apparel, powered by the industry’s best technology companies, Archive and EON. “With our partners by our side, we are excited to make our ambitions a reality,” said Pangaia in a news release.
Pangaia and EON first collaborated in 2021 to produce Digital IDs, which connect individual Pangaia products to a cloud-hosted digital twin, allowing customers to scan their items to obtain product and environmental impact information and facilitate circular services. The Digital IDs contain all of the product characteristics required to expedite the resale experience on ReWear, such as size, color, material, and provenance.
Customers can scan the QR code included on the item’s care label to instantly upload their Pangaia product for resale, with integrated Archive and EON technologies automatically filling in all the information needed to list the item on ReWear. Pangaia stated that if an item does not have an EON Digital ID, the seller can still easily post it on the marketplace using Archive’s listing routine.
“We are thrilled to partner with Pangaia to power ReWear and drive the evolution of resale, making it as easy to resell items as it is to buy them in the first place,” said Archive CEO and co-founder Emily Gittins.
“Pangaia is a pioneer in conscious clothing creation, and this collaboration marks an exciting innovation in recommerce, as it’s the first time EON Digital IDs are being leveraged for a branded peer-to-peer resale program.”
Archive, which was founded in early 2021, presently powers resale programs for fashion and luxury labels like as Oscar de la Renta, The North Face, Sandro, M.M.LaFleur, Marimekko, Diane Von Furstenberg, and others.
