Anine Bing is the name of a fashion label that was established in Los Angeles by a Scandinavian designer of the same name. The label recently unveiled its first advertising campaign, which features Kate Moss. This ad celebrates both the tenth anniversary of the brand as well as the 40th birthday of its founder, Anine Bing.
You can view the campaign on the website of the label as well as on its social networks. It shows Kate Moss dressed in either a cherry plaid fitted jacket with denim pants and thigh-high vegan leather boots or a black recycled leather suit with wide-leg trousers and an oversized jacket.
“This is by far the biggest pinch me moment since I started Anine Bing,” the designer writes on her Instagram page. “Kate Moss has always been my most important source of inspiration. Since the very beginning, she has been featured on each and every collection’s mood board, making her the most iconic of them all. I will be eternally grateful for this opportunity for the chance to continue developing my business and bringing all of my aspirations into reality.
In December 2022, Anine Bing reopened her business after having to close her Los Angeles boutique because of the epidemic. Her new store was located at 8211 Melrose Avenue.
Since 2019, the Anine Bing brand has been experiencing a fascinating dynamism, which coincides with a fundraising effort of $28.5 million and the support of two new investors, one of which is the British fund Felix Capital and the other is New York’s Greycorft.
In the span of seven years, the company has expanded into five different nations and created 17 locations, the first of which was in New York and later in Los Angeles. Additionally, the company has a presence in Germany, Spain, and Australia. Anine Bing has seen significant expansion over the course of the past year, with new locations opening in Los Angeles on Melrose Avenue, Dallas, London, Brooklyn, Austin, and Bethesda, which is a suburb of Washington.
